New Google AdWords Capabilities
Just read about some new functionality in Google AdWords (article dated 3/28/08), I’m not familiar enough with this stuff to know if this is common knowledge, but hadn’t seen a post about demographic profiling so here is the info:
New PPC demographic profiling
Google AdWords is beta testing demographic bidding for PPC ads on the Content Network in the US and UK.
The new program gives you three new PPC options to make your online marketing pay. AdWords now lets you exclude any group by age and gender, so you’re not wasting money advertising to people who aren’t your target audience.
If you notice that some of your campaigns are converting better for certain demographics, you can now bid more to reach groups that offer a better ROI. And if you don’t have a clue which demographic groups are giving you your best returns, you can get reports that show which groups are clicking and converting.
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This looks to be a very valuable resource.
I think it underscores my favorite tenets of business: test, measure, adjust.
Nice to think that you can focus the ads for Google.
Anyone on the forum using Google adwords for their sites either with or without the new demographic profiling?